If you’ve read anything from this site, be prepared to learn how versatile Outdoor Digital Signage is. One way to broaden your advertising options is to go outdoor, for a bigger impact with a larger audience. Just consider what Times Square would look like without all the colorful signs and bright lights? It would be almost as boring as the gray-tinted TV sets on the block.
The reason these outdoor digital signage displays have become so popular is because they offer so much more flexibility than their indoor counterparts. An outdoor digital display could include interactive 3-D technology or digital video, which allows potential customers to virtually experience the goods or services being offered by your business. These outdoor screens as signage are also easier to program and control. They can even incorporate a host of media such as live streaming video, MP3 audio programming, slide shows and music – all in real time.
The ability to add video walls, video greetings, and weather reports makes outdoor digital signage displays a very versatile marketing tool. Consider how interesting it would be to welcome customers with a live news report while they’re standing on the sidewalk. Or how intriguing it would be to offer them a special treat, such as an exclusive limited edition cold brew, while taking their temperature with a digital thermometer. With these interactive displays, you’ll not only catch their attention – you’ll also get theirs.
Another advantage of using outdoor signage is the fact that they offer greater impact in harsh weather. If your store is located near the water, you can keep your customers up to date with a beautiful outdoor digital signage display showing sales statistics. This will allow them to see the progress that you have made in every category. Even during severe weather, your bright outdoor signage displays will provide the information that they need to stay happy and satisfied in your store. They don’t want to go anywhere when there’s bad news to share!
Because of their bright contrast and crisp image quality, digital signage displays are particularly well suited for outdoor use. As a result, they can help attract new customers in the heat of the summer, which is vital for a store that is trying to establish a brand. In the winter, harsh sunlight can cause eyestrain, so outdoor digital signage displays can help prevent this problem as well.
Unlike the less bright LCD or plasma displays, outdoor digital signage displays are designed to work in even the most dimly lit conditions. Unlike consumer TV screens, they feature full color display technology so you can easily make out the text and logos on your outdoor displays. In addition, you can adjust the brightness of your digital signage displays to ensure maximum consumer satisfaction. The brightness is increased depending on what you’re promoting – whether it’s a favorite sports team, a favorite food, or a favorite natural species of animals – and because these displays offer crisp images even at full resolution, there’s no chance of having your images blurry or lagging. They’re also designed with very fast a refresh rates and superb photo reproduction so your digital signage displays will look as good as they did the moment you installed them.
When you install outdoor digital signage displays, it’s important that you take several factors into consideration. First, you have to decide whether you want your outdoor display signage displays to be in direct view of people or not. For in-store promotions, the display is usually placed so that consumers can see it from a distance. However, outdoor digital signage displays are often used for outdoor advertising, such as those that announce the latest sales or the newest arrivals in your store. Depending on the nature of the product you’re promoting, the outdoor display signage may need to be capable of showing the product in full color or in just a logo.
Your outdoor digital signage displays will also need to have several size options. Displaying to consumers on a large screen is great, but some consumers prefer their content to be shown in smaller size. There are several size options available for outdoor digital signage displays, including those that fit neatly into a garden spot and those that are designed to be mounted on a wall. Whatever the case, make sure that you take some time to measure your property so that you choose a size option that will not encroach on or compromise valuable outdoor space.